Geoffrey
Messina Dieux Du Stade 2008. Behind the scenes of
a Steven Klein photoshoot for the latest Dieux DU
Stade (Gods of the Stadium) 2008 calender. The man
to thank for the naked team members is the President
of the rugby club.
Max
Guazzini, A savvy marketer who built the number 2
French radio group, had the idea to use the calendars
to attract a new audience to rugby matches. it worked
and shows us that marketing can be art too.
Photographers
Kris Gautier (for the 2001 and 2002 calendars), Mathias
Vriens (2003), François Rousseau (2004), Carter
Smith (2005), Fred Goudon (2006), Mariano Vivanco
(2007), and Steven Klein (2008). A new photographer
will shoot the 2009 edition.
VIDEO
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